NICHOLAS VISUALS

Nicholas Visuals brings stories to life on screen, think bold TV ads, iconic fashion campaigns, and unforgettable celebrity collabs, all made for audiences around the world.

I was invited by the Creative Directors of Nicholas Visuals to take on a freelance project that would elevate their personal brand. With a diverse roster of global clients, they wanted their identity to reflect the same personality and professionalism as their work. My role was to create:

  • A new logo

  • Full branding and brand guidelines for both digital and print

  • A one‑page website design

  • Branded client documentation

Before jumping into design, I analyzed Nicholas Visuals’ existing website to see how users experienced their brand. Here’s what I found:

  • Projects were hidden behind too many clicks.

  • Work categories were confusing (like ‘Menswear’ living outside of ‘Fashion’).

  • The black‑and‑white design didn’t match Aaron and Ryan’s fun, creative energy.

  • Potential clients outside fashion or sports felt excluded.

These insights guided my approach to creating wireframes that were more intuitive, engaging, and reflective of their personality.

“We love how the new branding feels vibrant and full of personality, it really stands out from our competitors. The bright colours and flexible logo variations are perfect for social media, we’re excited to use the website design as the foundation for our new site!”

FINAL DESIGNS